Friday, March 22, 2013

Adirondack Patterns:The Growth of A Handmade Business

This week we reached 2 HUGE milestones as business owners.  We celebrated our Third Year in Business, and passed our 2000 sales mark! So exciting. 



It is amazing how far we have come, and how much our business has grown.  

Here are the sales for our first month in business March-April 2010 a whopping 12!



Slowly but surely we sold 198 orders for that year, and added a few more patterns to the shop. In total we had approximately 30 patterns in the shop by our first year anniversary.

Exciting right?

2011 was a landmark year! I had a new baby, and therefore we had a new muse! We inundated our fledgling shop with new patterns, inspired by that babe.
 Julia's Waldorf doll patterns became more coveted and perfected, and we started advertising a bit with various blogs who emulated what we liked, or thought we would be a good fit with them. 

Here are some of the patterns born that year!


The advertising worked, and the views of our shop for 2011-2012 year were over 57,000! Sales totaled 652 for that year alone~and business was as they say...booming!

More exciting, right?

Well, little did we know, 2012-2013 would be the biggest year yet!

Our traffic increased to over 90,000 hits, and our sales were over 800 orders!

Advertising continued to be our major source of traffic for 2012-2013 with a majority of the traffic coming from buttons we had on lovely blogs like Rhythm of The Home, Small Things, French Press Knits, and Smashed Peas and Carrots. Julia's Waldorf Doll Patterns seemed to be the "it" pattern for simple Waldorf Dolls, and word of mouth spread in the Waldorf World! Ravelry turned out to be a huge traffic source for our crochet patterns as well. We were selling internationally, with one of our biggest countries of sales being Australia!

We started a Facebook Page to help obtain more fans, and spread the word of mouth in the social media forum.  

Now we have over 600 fans!!!


The feedback we received over the years was crucial to the success of our shop, we love to hear what people have to say about our patterns! 



After much research, and soul searching we decided to put handmade swaddle and baby dolls in the shop this year! 

Here are a few of the newest additions!




A custom order


We are very excited for what this year has to bring! More creativity, a little more love, and many more little babies to craft, and of course meeting more new customers!

Thanks for liking us, and for reading this. Your support is so encouraging!

As a thank you, please use our 20% discount coupon code on any orders from our shop through the weekend! 

Enter code THREE20 at checkout.

Sincerly, Laura and Julia


No comments:

Post a Comment